Destination WG! Webster Groves, MO

Client: Webster Groves, MO

Services include: Educational marketing campaign for a bond ballot issue and charter amendments

Visual Ingenuity helped provide strategy and deliverables for an educational campaign about Proposition W, a $22.1 million bond initiative, and charter amendments on the April 2024 ballot. Together with StratCommRx our team created all campaign components including logo design and strategy for all print design, video elements and social media content. Efforts also included project management and copywriting for the above assets as well as newsletter articles, key messages, FAQ documents and website copy. Over the course of one month, the Facebook reach was up 184% and Instagram reach was up 557%.  The ballot measure passed with 66.24% voter approval.