Our Team

Visual Ingenuity has the unique ability to tackle tough challenges and solve our client’s most pressing needs by using our best resources for each client’s needs. We shape our teams based on client needs, listen intelligently to their needs, ask smart questions and apply our expertise to develop their brand essence in visual and verbal forms.

obrien_headshot_bwMegan O’Brien, Founder

Megan is an award-winning brand strategist and creative director/designer with proven leadership skills and more than 15 years of experience. Megan has conceptualized and designed brand strategies and creative campaigns for regional, national and international organizations.

After spending 9+ years at a public relations agency where she started and built the graphic design division, Megan founded Visual Ingenuity, LLC in 2008. She prides herself on using her talents, skills and experience to guide clients through complex branding challenges and help them gain clarity and focus.

Megan is an enthusiastic and energetic professional dedicated to creative problem-solving, an undaunted specialist committed to developing the best branding and design solutions for her clients. She is a brand strategist with proven leadership and facilitation skills to develop memorable brands and was part of a team that received top five national recognition for a Fortune 500 company’s product launch.

Her experience includes work for regional, national and international clients including: American Express Business Travel, BHR Worldwide, Cardinal Glennon Children’s Foundation, Christian Hospital Foundation, Generation America, Protective, Shoeman Water Projects, and St. Louis University.

Megan holds a Bachelor of Arts with dual degrees in Visual Communication Design with a concentration in Illustration and English from the University of Dayton. Megan was a US delegate to the G20 Young Entrepreneurs Summit in 2010 in Toronto, Canada and 2011 in Nice, France, serves on the Board of Trustees of St. Patrick Center and served as the 2011-2012 Chair of the Young Friends of St. Patrick Center.

erin_obrienErin, Copywriter

Erin brings more than a dozen years of professional writing experience to the Visual Ingenuity team. With a journalism background, her coverage has spanned a range of subject matters including but not limited to consumer issues, the federal grants industry, local news stories and interior design. Tasked with a hard-hitting news piece, feature story or marketing copy, Erin approaches every assignment intent on communicating the story, product or message intelligently and accurately.

Her writing has appeared in newspapers, advertisements, websites, magazines, newsletters and brochures targeting national and local audiences.


hillary_hinz_headshot_bwHillary, Brand Strategy Associate

Hillary, an account manager and strategist with Visual Ingenuity, LLC since 2011, is a seasoned marketer with more than 15 years of experience in account management, marketing research and consulting. She is a brand marketer with a specialty in translating consumer feedback into optimized, precise and compelling communication.

Previously, Hillary co-founded CenterBrain, Inc., a new product communication consulting company that developed brand positioning for new products totaling over $1 billion in sales over 10 years. Hillary’s key roles include Director of Research and Account Planning, as well as Lead Moderator.

Hillary uses her marketing background, facilitation skills, and account leadership experience to keep projects on strategy, on time and on budget. She recently served as account manager for a full-service email marketing company, managing their largest client. This entailed managing the template development, copy optimization, design, and production of email assignments. In addition, she managed the Email Marketing System for email list management and final delivery.

She served as project leader for Medtronic’s Museum of Modern Spinal Surgery, a $4 million state-of-the-art training facility. Project included managing advertising agency creative team, developing exhibit narratives, and interviewing industry pioneers and key opinion leaders.

She had early career success in traditional sales and marketing roles for Kimberly-Clark’s Consumer Products Division and her experience includes work with the following clients: Medtronic, Abbott Labs, Johnson & Johnson, Kimberly-Clark, Chattem Labs, H.J. Heinz, Minute Maid, Chiquita, Land-O-Lakes, Star-Kist Seafood, Reynolds, Victoria’s Secret, Fruit of the Loom and Skil-Bosch.

monica_stefekMonica, Marketing Associate

Monica, a marketing consultant, brings over 15 years of experience in account management, public relations, and marketing and event management and has worked with Visual Ingenuity since 2012.

She has worked closely with B2B and B2C to develop campaigns to make the highest impact and to exceed expectations.  She has helped drive over 300K in annual sales within a specific territory, helped increase event attendance by 10%, drove a national rebranding strategy and campaign, and launched an Internet site.  Monica has worked in a variety of roles with Fortune 500 companies, a health care cooperative, a public utility provider, a high-end jeweler and one of the largest card distributors. Monica brings energy to the marketing and communications spectrum.  She prides herself in leading projects that are organized, timely and within budget.